Celebrity
Emma Michell Chartered Accountant (2026): Finance Expertise, Business Strategy, Business Leadership and Business Coaching for Sustainable Growth
Emma Michell has a background of 20+ years in finance, supporting clients across multinationals, entrepreneurship, hospitality and coaching, and has a passion for lifting people up to the next level of financial complexity and growth. Regardless of the client’s size, whether it be a startup or a small to medium enterprise (SME) or business leaders, she is dedicated to long-term success, transparency, and partnership.
Who is Emma Michell? A Modern-Minded Chartered Accountant.
Emma Michell Chartered Accountant
Emma Michell has a wealth of experience as an ICAS Chartered Accountant, business advisor, finance leader and leadership coach, and she brings this blend of experience and expertise to her role in the firm.
Emma Michell Profile Summary
| Category | Details |
|---|---|
| Nickname | Emma |
| Qualification | ICAS Chartered Accountant |
| Qualification Issued | November 2005 |
| All other qualifications are Additional Qualifications: ILM Award in Effective Coaching, ThePowerMBA, 200 Hour Yoga Teacher Qualification | |
| Location | Pembrokeshire, Wales |
| Practice Address | Gospel Lane, St Davids, Haverfordwest SA62 6SF |
| Description | MUSIC FOR ALL KIDS FOR ALL TIMES. |
| Key words | EMMA MICHELL LIMITED |
| Industry Experience | 20+ Years |
| Industry | Healthcare Human Resources, IT, Life Sciences, and Technology, Healthcare IT, Healthtech, HR Tech, and Tech Start-ups |
Emma is not just a traditional accountant who only cares about financial reporting and compliance, but also believes that numbers tell stories, and to understand the story, it is necessary to understand the people who are behind the story.
Her philosophy has helped her develop a client-centered approach with technical excellence and a real human touch.
Career Journey: Ernst & Young to Business Leadership.
Emma Michell’s career is a testament to her versatility, having worked in various sectors with a keen focus on continuous professional development and hands-on experience.
Career Timeline
| Year | Position |
|---|---|
| 2001–2006 | Accountant, Ernst & Young |
| 2006-2008 | Financial Controller Virgin Holidays |
| From 2008–2012, Finance Manager for Semperian Asset Management. | From 2008 – 2012, Finance Manager at Semperian Asset Management. |
| 2012-2017 | Co-Founder, The Coffee Camper |
| 2017–2021 | Co-Owner, In The Meadow |
| 2021-2023 | Head of Finance, Architrail Velosolutions UK |
| Since 2023, the Head of Finance at Denton Reserve. | |
| Since 2023 | Founder, EM – Coaching & Wellbeing |
Her academic training started with a BSc in International Business from the University of Bath (1996-2000) followed by her training to become a Chartered Accountant from 2001-2004.
Emma has first-hand experience of managing businesses throughout growth and challenges, having been in corporate finance and entrepreneurship for several years. After leaving her hospitality business in 2020 she began looking at herself and her life and one thing ultimately led to another – the start of EM – Coaching & Wellbeing.
Now, her professional identity is in a combination of finance and personal development.
Since 2017, EMMA MICHELL LIMITED Has Been Providing Accounting and Advisory Services.
Emma Michell Chartered Accountant
Emma is an active director of EMMA MICHELL LIMITED (incorporated 23 March 2017).
Company Information (2026)
| Category | Details |
|---|---|
| Address | 321 S. Main St. #200, Long Beach, New York, 11561, USA |
| Company Number | 10688340 |
| Status | Active |
| Registered Office | 21 Mill Fold, Low Mill, Addingham, Ilkley, West Yorkshire, LS29 0SY |
| SIC Code | 69201 – Accounting and Auditing Activities |
| Director | Emma Michell |
| Appointment Date | 23 March 2017 |
The company was previously known as:
- KELP & KIN LIMITED
- EM & NICK’S LIMITED
The business is still operating in 2026 and still provides services across Wales and the UK.
Beyond compliance, the firm’s services are tailored to provide strategic guidance and recommendations aimed at optimizing business performance and ensuring sustainable growth.
Core Accounting and Financial Services
Many firm often select Emma Michell because she can offer technical accounting support as well as strategic monetary recommendations.
Key Services Offered
Tax Planning and Business Accounting.
Emma assists clients in achieving maximum tax efficiency in compliance with UK tax regulations. Services provided include tax planning, business accounting and year-end financial reporting.
Financial Strategy and External CFO Services
There are a lot of SMEs that simply don’t afford to have a full-time Chief Financial Officer. Emma is a high-level external CFO who gives Emma a financial perspective without having to hire an executive to be in the office with Emma.
Payroll and Financial Management
There are supports available to help businesses, such as:
- Payroll administration
- Cash flow management
- Financial forecasting
- Budget planning
- Risk assessment
Bookkeeping and Audit Support.
Emma also supports businesses and individuals with:
- Bookkeeping
- Tax preparation
- Audit services
- Compliance reviews
- Financial reporting
She takes a strategic approach, ensuring that her clients not only comply with regulations but also understand how to leverage them for their benefit.
Leadership Coaching and Wellbeing for Women in Business
Leadership coaching and wellbeing is one of the most unique ways Emma Michell works.
She added a new chapter to her career in finance by starting EM – Coaching & Wellbeing in 2023.
Coaching Areas
Emma has a special interest in helping with:
- Women in leadership
- Entrepreneurs
- Business owners
- Senior managers
- Career growth is a priority for professionals.
Her Approach to Coaching
Her approach to coaching is on:
- Leadership development
- Performance excellence
- Personal wellbeing
- Business growth
- Confidence building
- Sustainable success
Emma has a personal and professional background in business including Chartered Accountant and Entrepreneur and is well aware of the challenges facing business leaders.
She is both analytical and empathetic, assisting clients in making better decisions while preserving personal wellbeing.
Her love of wild swimming, yoga, outdoor activities and mindfulness adds to a coaching style that focuses on balance, resilience and achievement.
Why do Businesses Opt for Emma Michell in 2026?Why Will Businesses Prefer Emma Michell in 2026?
Emma is a stand out in the competitive financial advisory world for several reasons.
Extensive Professional Experience
Emma has over 20 years’ experience in the finance arena, spanning both corporate and entrepreneurial and advisory roles.
In 2005, she was admitted to ICAEW as an ICAS Chartered Accountant, and was subsequently awarded the prestigious ICAEW Business and Finance Professional (BFP) designation on 3rd October 2005.
Entrepreneurial Understanding
Unlike advisors who have limited experience in large companies, Emma has experienced the start-up and operation of businesses first hand.
Her involvement with The Coffee Camper and In The Meadow offers her first-hand knowledge of the challenges of SME management.
Personalized Service
The qualities that Emma has in her client relationships are:
- Transparency
- Integrity
- Trust
- Long-term support
She doesn’t see clients as a number but as an individual and knows their objectives, hurdles, and dreams.
Strategic Growth Focus
Her expertise is not limited to accounting compliance, and she can assist you in enhancing your business’s profitability, managing risk, and planning for future opportunities.
Solutions in Ethics and Technology.
In today’s world, technology and human skills must go hand-in-hand in accounting.
To Simplify and Enhance
- Accuracy
- Efficiency
- Accessibility
- Reporting quality
Modern accounting software enables clients to gain insights into their finances in real-time and simplifies processes.
Traditional Values Maintained
Meanwhile, Emma upholds traditional values of the profession focusing on:
- Ethical conduct
- Transparency
- Compliance
- Personal relationships
This is a balance she brings to her work where she’s able to provide effective solutions while still maintaining the human touch that a lot of clients appreciate.
The Ability to Move to the Property and Accessibility Along With Client Support.
Emma Michell’s office is based in Pembrokeshire at:
Gospel Lane, St Davids, Haverfordwest, SA62 6SF
Transportation Access
It’s located by local transportation such as:
- Bus 400
- Bus 403
- Bus 404
- T11 Service
Nearby Stops
Local clients can make appointments easily near-by stops, Nun Street.
Emma provides in-person and virtual consultations to businesses and individuals in the UK, while living in Wales.
Final Thoughts
Emma Michell Chartered Accountant is a new breed of financial leader – someone who brings with them not just the depth of accounting in-depth skills but also the strategic business advisory skills and leadership coaching.
A wealth of experience in finance, having achieved 20+ years of finance background, entrepreneurial success and coaching qualifications, she brings a whole-of-person approach to financial and professional growth to her clients.
From the startup founder through to the owners of SMEs and entrepreneurs to business leaders who are seeking more than just compliance support, Emma’s blend of financial strategy, external CFO knowledge, coaching, and wellbeing-driven leadership development is a valuable asset to help you achieve long-term success.
In 2026, Emma Michell remains one of the most unique and trusted financial advisors in Wales, offering the best value and support to businesses seeking to boost profitability and develop their leadership.